![]() QDATRAINING PLC is an independent training company for qualitative researchers using computer aided data analysis systems. NVivo 1-to-1 support for your Student Groups.Academic Editing, Guidance and Consultancy Service.You will likely need to have regular conversations about your process, particularly if your goal is to develop and consistently apply a coding scheme across your data. If you are working with another researcher or a team, your coding process requires careful planning and implementation. Or you may use the codes to help develop a rich description of an experience, without needing to indicate precisely how often the code was applied. ![]() Your methodology may call for careful and consistent application of a coding scheme, with reports of inter-rater reliability and counts of how often a code appears within the data. How you report your coding process should align with the methodology you've chosen. How will you report the results of your coding process? Ryan and Bernard (2003) offer a terrific guide to ways that you might identify themes in the data, using both your own observations as well as manipulations of the data. This description leaves little room for describing how the researcher "saw" the themes and decided which were relevant to the study. Carefully consider the use of phrases like "themes emerged." This phrasing implies that the themes lay passively in the data, waiting for the researcher to pluck them out.Regardless of how you approach coding, the process should be clearly communicated when you report your research, though this is not always the case (Deterding & Waters, 2021).Will you deploy a line-by-line coding approach, with smaller codes eventually condensed into larger categories or concepts? Or will you start with codes applied to larger segments of the text, perhaps later reviewing the examples to explore and re-code for differences between the segments? How will you explain the coding process? You may be able to automatically code all of the statements by speaker in a focus group transcript, for example, or identify and code all of the paragraphs that include a specific phrase. Using QDA software may also allow you the ability to use auto-coding functions.Or, your coding may be enhanced by access to the richness of mediated content, compared to transcripts. ![]() This may mean saving time over creating transcripts.
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